Run Yourself Better.
Adidas
Adidas reached out to me to direct a global ad campaign for Adipure Motion Technology, featuring a series of running + training shoes targeting athletes wanting to progress from thick to thin soled shoes.
Global Product Campaign
This example above and below showcase each shoe as a part of a unified “progression” technology story.
The subtle graphic mirros the progression pattern used on the shoes, while the glass reflection supports lightweight design.
Environment
Every creative asset from campaign kit was conceived for modularity, so that it could be used in a range of locations and sizes through most any environment.
