Run Yourself Better.
Adidas reached out to ME to DIRECT a global ad campaign for adipure motion technology, featuring A series of RUNNING shoeS targeting athletes wanting to progress from thick to thin soled shoes.
Visual Merchandising Display
This example above and below showcase each shoe as a part of a unified “progression” technology story.
The subtle graphic utilizes features from the progression pattern used on the shoes, while the glass reflection supports the lightweight construction.
Environment
every creative asset from initial campaign concept was designed for modularity, so that it could be used in a range of locations and sizes.
