Wizards Unite!
Skylight Design Co.
I was hired to bring out the magic in the release of Harry Potter Wizards Unite: a mobile game that, like Pokemon Go, was conceived so fans could move about the real world, interacting with in-game characters and storylines steeped in Potter lore.
Below is a sequence of leading the direction from concept to execution.
This was the original concept I presented with the hand being the central focus.
The styling and position of the hand holding the wand was foreshadowing the gameplay interaction of holding the phone (as a magic wand).
Taking creative direction to the next level of refinement in black and white illustration.
Art direction for color: the bright sunflare, magical sky, and strong perspective of cityscape was a perfect reference for the feel of both mobile and real world interaction.
Directing the photo-shoot for each character to be included in the key art.
The final artwork directed for the global release of Wizards Unite!